A new startup called Noscroll launched publicly in April 2026 with an AI-powered bot that browses social media feeds, news sites, and other online sources on your behalf, then sends curated news digests via text message.
The service was built by Nadav Hollander, formerly CTO at NFT marketplace OpenSea, who said he developed Noscroll after finding himself in a “love/hate relationship” with X. After leaving OpenSea, Hollander spent significant time on the platform and described the experience as the “nutritional equivalent of fast food” — informative and entertaining, but culturally toxic and upsetting to read. He wanted a way to stay informed without actively using the app.
To use Noscroll, users text the AI agent directly at (415) 718-4828 and connect their X account, giving the service access to their likes, bookmarks, and followed accounts. Users then tell the bot in natural language which topics to follow and which to ignore. The AI pulls information from X as well as news sites, blogs, Reddit, Hacker News, Substack, research papers, and other sources, including any specific outlets a user recommends.
Digests are delivered via text at a frequency the user chooses — anywhere from multiple times per day to once a week. Each digest includes news links with brief AI-generated summaries. Users can tap links to read full articles, reply to the bot with follow-up questions, or add it to a group chat or Telegram group. Breaking news triggers an immediate alert. Over time, the bot is said to learn user preferences and refine what it surfaces.
Hollander built Noscroll alongside an open source developer known as @z0age on X. The bot uses a combination of off-the-shelf AI models running on the company’s own infrastructure, customized through prompting to give it a consistent voice and style.
Noscroll costs $9.99 per month, with a free sample digest and a seven-day trial available before subscribing. Hollander said the company may explore variable pricing in the future.
Since launching, Noscroll has attracted users beyond the tech industry. Hollander noted people are using it to track niche anime industry news, local restaurant openings in Kyoto, job listings, and layoff data. Journalists have also adopted it for following local politics and events. Hollander described the core user as “anybody who has a professional need to be very online and follow things very closely.”
The startup has already drawn inbound investor interest, though Hollander said no decisions have been made on that front. Noscroll is available at Noscroll.com.
Source: TechCrunch