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Zepto, a quick commerce platform, has introduced new features to improve the user experience. Among these additions is a ‘Pay Later’ option, allowing customers interest-free credit, along with real-time images of fresh produce. This move signals Zepto’s strategic shift towards providing more than just rapid delivery services. By focusing on reducing shopping friction and catering to customer needs, Zepto aims to create a seamless shopping experience. Additionally, the platform has introduced an ‘Add After Checkout’ function, further streamlining the purchasing process.
Source: Tech-Economic Times