Zepto, the Bengaluru-based quick commerce platform, has announced the discontinuation of its Zepto Daily membership program. This program, which offered benefits such as free delivery and exclusive discounts, was a key component of Zepto’s user acquisition strategy. Originally priced at Rs 299, the subscription cost was later reduced to as low as Re 1 per month in an effort to attract more users.
Prior to Zepto Daily, the company had a loyalty program called Zepto Pass, which provided similar perks to its members. The decision to end Zepto Daily marks a shift in Zepto’s approach to customer engagement and retention as the company prepares for its upcoming IPO.
By discontinuing Zepto Daily, Zepto may be exploring new avenues to enhance its value proposition and differentiate itself in the competitive quick commerce market.
Source: Tech-Economic Times