Creator-focused commerce platform Wishlink has secured $17.5 million in a Series B funding round led by Vertex Ventures Southeast Asia & India, with participation from existing investors Fundamentum and Elevation Capital. This funding will enable the startup to bolster its technology infrastructure and further empower creators and brands in the digital commerce landscape.
Founded in 2022 by Shaurya Gupta, Divyansh Ameta, and Chandan Yadav, Wishlink specializes in a creator commerce platform that revolutionizes product discovery through influencers. The platform enables creators to monetize their content effectively, facilitating seamless brand engagement and driving sales and customer acquisition.
The recent funding will be used to expand creator and brand partnerships while enhancing the technological capabilities of Wishlink’s platform for consumers, creators, and brands. Currently collaborating with over 40,000 monthly active creators who collectively produce more than 300,000 content pieces each month, Wishlink has become a key player in the creator economy.
Wishlink’s data-driven tools empower brands to monitor performance metrics comprehensively, optimizing the shopping journey for consumers. Additionally, creators can earn commissions through product-linked content, fostering a symbiotic relationship between content creators and brands.
The startup reported a 356% year-over-year revenue surge to Rs 53.80 crore in FY25 from Rs 11.79 crore in FY24, while maintaining losses at Rs 18.79 crore, almost unchanged from the previous fiscal year.
Source: Entrackr : Latest Posts