During the digital news publishers association (DNPA) conclave, Ashwini Vaishnaw, India’s Minister of Electronics and Information Technology, emphasized the need for social media platforms to share revenue fairly with content creators. This includes various contributors such as news media, influencers, professors, and researchers. Vaishnaw highlighted the importance of ensuring that every user, even those in remote locations, who shares their work on social media receives a portion of the revenue generated.
Building on the idea of fair compensation, Vaishnaw suggested that platforms should respect the rights of content creators by not using synthetically generated or AI content without explicit consent. He raised concerns about the unauthorized use of individuals’ likeness or voice, stating that consent should be a mandatory requirement.
The minister underscored the responsibility digital platforms bear in maintaining trust in societal institutions. He urged platforms to uphold high standards of content governance to preserve the confidence that society has in these structures. Vaishnaw warned that failing to adhere to these principles could lead to platforms being held accountable, given the significant influence of the internet as a modern media outlet.
Source: Tech-Economic Times