Urban Company, a leading provider of home services, has achieved a significant milestone with its quick-service housekeeping vertical, InstaHelp. The platform recently surpassed 50,000 daily bookings, less than a year after its initial launch in March 2025, highlighting the growing demand for convenient and efficient home maintenance solutions.
Introduced as a pilot project in Mumbai, InstaHelp has quickly expanded its services to key micro-markets across major cities like Bengaluru, Delhi, Hyderabad, and Pune. Offering a range of on-demand services including cleaning, dishwashing, laundry, and meal preparation, InstaHelp has become a go-to solution for busy individuals seeking reliable assistance with household chores.
According to Abhiraj Singh Bhal, CEO of Urban Company, the company’s strategic focus on cultivating a high-frequency category has not only enhanced user engagement but also driven sustainable long-term growth. The success of InstaHelp is evident in the surge of daily bookings and increasing revenue figures.
While the expansion of InstaHelp has been a key driver of growth for Urban Company, the company faced a consolidated net loss of Rs 21 crore in Q3 FY26, attributed in part to significant investments in the InstaHelp vertical. Competing in the competitive instant home services sector, Urban Company continues to navigate challenges posed by rivals such as Snabbit and Pronto.
Despite the financial challenges, Urban Company’s overall revenue from operations witnessed a notable 32% increase to Rs 383 crore in the same quarter, showcasing the resilience and adaptability of the company in a dynamic market landscape.
Source: Entrackr : Latest Posts