Gurugram-based Urban Company has achieved a significant milestone as its quick-service housekeeping vertical, InstaHelp, surpassed 1 million monthly delivered bookings in March, with several days left in the month. This achievement follows the platform’s impressive performance of over 50,000 daily orders in February, positioning InstaHelp as a rapidly growing business unit within Urban Company.
Operating in major Indian cities like Mumbai, Bengaluru, Delhi NCR, Hyderabad, and Pune, InstaHelp offers on-demand housekeeping services including cleaning, dishwashing, laundry, and meal preparation, with fulfillment timelines of just 10–15 minutes from booking.
Urban Company’s CEO and co-founder, Abhiraj Singh Bhal, noted that InstaHelp’s growth reflects the increasing trust consumers have in the platform for their everyday and immediate needs. The rapid expansion of InstaHelp has impacted Urban Company’s financials, with the company reporting a consolidated net loss of Rs 21 crore and an adjusted EBITDA loss of Rs 17 crore in Q3 FY26, primarily due to investments in the InstaHelp vertical.
InstaHelp competes in the instant home services sector alongside players like Snabbit and Pronto, and has emerged as a market leader, commanding a 49.2% market share in the segment, with Snabbit at 36.4% and Pronto at 14.3%. Pronto recently secured $25 million in a Series B funding round, while Snabbit is reportedly seeking $50–60 million in an upcoming funding round, indicative of the sector’s growth and investor interest.
Source: Entrackr : Latest Posts