Bengaluru-based short learning video platform Seekho has made headlines with its aggressive marketing strategy, spending over Rs 134 crore on advertising to boost its revenue in the fiscal year 2025. Seekho raised $28 million in September 2025, showcasing remarkable growth and a valuation of $180 million after a significant surge in operating revenue.
Seekho, founded in 2020, offers educational content in various languages on topics like technology, business skills, and government exams, targeting students, professionals, and general learners. Subscriptions primarily drove revenue, with a portion coming from advertisements and non-operating sources like bank interest.
Marketing expenses dominated Seekho’s financials, comprising 75% of total costs at Rs 134.2 crore, a substantial increase from the previous year. The company’s focus on scaling its platform through aggressive marketing led to a loss of Rs 38.8 crore despite robust revenue growth.
With content creation costs being a small fraction of overall expenses, Seekho’s heavy investment in advertising raises questions about the sustainability of its business model. As the platform competes for viewer attention, the pressure to maintain success and potentially pivot towards more simplified content looms.
Source: Entrackr : Latest Posts