Rozana, a rural omnichannel retail platform, has secured Rs 290 crore ($31.6 million) in a Series B funding round led by Bertelsmann India Investments. Other investors included Fireside Ventures, Spark Growth Ventures, Bikaji Family Office, FE Securities, and additional family offices.
The new funds will be used to strengthen Rozana’s technology infrastructure, expand product categories, introduce private label offerings, and build brand partnerships.
Established in 2021, Rozana operates a rural-focused omnichannel retail platform that integrates a consumer app, modern retail experience centers, and an in-house distribution network. The company currently runs 75 retail centers and collaborates with over 35,000 women partners who serve as last-mile fulfillment agents in local communities.
Rozana’s reach spans 21,000 villages in the Gangetic plains, serving more than 1 million active households in Uttar Pradesh and Haryana. The company aims to grow to 200 stores and expand to two to three additional northern states within the Gangetic belt, with a long-term goal of reaching 130,000 villages.
India’s rural consumption market, valued at over $2 trillion, exhibits significant potential, with over 200 million rural households spending approximately Rs 20,000 per month across various categories including staples, FMCG, personal care, household goods, apparel, and discretionary items.
Source: Entrackr : Latest Posts