Qoruz, a Bengaluru-based tech company, has been transforming influencer marketing with its data-driven creator intelligence platform. Co-founded in 2015, the company enables brands to discover, evaluate, and collaborate with creators using structured, data-led methods. With operations expanding beyond India, Qoruz is now preparing for an $8–10 million Series A raise to enter the US market, aiming for a valuation of around ₹280–300 crore.
Qoruz’s co-founder, Priya Vivek, discussed the company’s evolution from tracking Twitter trends to becoming a key player in the creator economy. Operating on a hybrid marketplace and SaaS model, Qoruz connects brands and creators directly while offering subscription products priced upwards of Rs 10 lakh annually.
The platform, trusted by over 500 brands including Amazon and Coca Cola, hosts a vast network of creators and has influenced over Rs 1,500 crore in brand spends. Qoruz’s success is attributed to its data ownership and in-house algorithms, driving insights, API integrations, and brand safety measures.
Qoruz is also integrating AI capabilities for campaign ideas, influencer discovery, and competitive analysis, positioning itself as an end-to-end planning solution. Despite technological advancements, the company emphasizes that human creators remain crucial for building trust.
The company reports high SaaS retention rates and aims to reach around Rs 100 crore in revenue by FY27, focusing on scaling SaaS adoption and the marketplace simultaneously.
Source: Entrackr : Latest Posts