Prosus Invests in Nurix AI to Boost AI-Powered Customer Service Solutions

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Global investment firm Prosus has recently invested in Nurix AI, an AI startup founded in 2024. The funding, at a pre-money valuation of $67 million, includes Prosus investing ₹28 crore and existing investors contributing ₹109 crore.

Nurix AI specializes in providing enterprises with AI-based voice and chat agents for customer service, sales, and operations. The startup’s AI bots have demonstrated efficiency, reducing processing time by 60-70% and enhancing workflow timelines by 3X, resulting in a 200% increase in throughput. Notable clients of Nurix AI include super.money, Myntra, Cult.fit, and Aditya Birla Capital.

Competing in the AI-powered customer service solutions market, Nurix AI aims to leverage the fresh investment to solidify its position and drive further innovation in this space. The startup, incubated in Mukesh Bansal’s Meraki Labs, is poised for growth and technological advancement in the AI realm.

Source: Inc42 Media