Ownly, a new platform launched by Rapido, has entered the Bengaluru food delivery market with a unique zero-commission model. This approach sets it apart from industry leaders like Zomato and Swiggy, which typically charge commissions ranging from 16-30% to restaurants.
By forgoing restaurant fees, Ownly aims to attract more eateries to its platform, offering them a cost-effective alternative to reach customers without the burden of hefty commissions. This shift could potentially influence how other platforms structure their fee systems and competition dynamics in the food delivery space.
As Ownly expands its footprint in Bengaluru, its commission-free strategy is likely to draw attention from industry observers and tech enthusiasts curious about the impact of such a business model on the broader food delivery ecosystem.
Source: Tech-Economic Times