Enterprise tech company Nitro Commerce has acquired Gurugram-based AI startup Zodiac Labs AI. The undisclosed acquisition follows Nitro Commerce’s recent $5 million capital raise and signals a strategic expansion into quick commerce-centric solutions for brands.
Zodiac Labs leverages AI to provide brands with insights and tools for monitoring growth across quick commerce channels. Their offerings include a real-time dashboard for SKU monitoring, a smart purchase order engine, and assistance in allocating quick commerce budgets. The startup is active on platforms like Blinkit, Zepto, and Instamart.
Nitro Commerce, established in 2023, specializes in AI-enabled products for brand marketing and customer engagement, with a focus on the direct-to-consumer (D2C) channel. By integrating Zodiac Labs’ expertise, Nitro Commerce aims to extend its influence across ecommerce, retail, and quick commerce segments, broadening its support for brands beyond D2C.
Nitro Commerce’s founder, Umair Mohammed, highlighted the merchant-centric nature of their solutions and emphasized the potential for assisting brands in diversifying their growth avenues. The collaboration with Zodiac Labs signifies a strategic push towards enhancing Nitro Commerce’s Agentic AI model to deliver actionable insights beyond data visualization.
Source: Inc42 Media