Myntra appoints Sharon Pais as CEO to lead M-Now rapid commerce expansion

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Flipkart Group has announced a leadership transition at Myntra: Sharon Pais will replace outgoing CEO Nandita Sinha, effective immediately. Pais will report to Kalyan Krishnamurthy, while Sinha will continue to support the transition over the coming months. The appointment comes as Myntra prepares to scale M-Now, its rapid commerce vertical designed to deliver fashion and beauty products quickly.

Leadership transition and organizational changes

According to Entrackr, Pais previously led the fashion category at Flipkart and served as chief business officer at Myntra. Her appointment signals continuity as the company builds on its current momentum.

In parallel, Kapil Thirani will lead Flipkart Fashion and report to Sakait Chaudhary. The company will also initiate a search for a successor for the marketplace business.

M-Now: rapid commerce service and expansion plans

Under Sharon Pais’s leadership, Myntra plans to scale M-Now, its rapid commerce vertical. The service launched in November 2024 and delivers fashion and beauty products within 30 minutes to two hours. M-Now competes with platforms such as Slikk, Knot, and Zilo.

M-Now is currently live in 10 cities and covers over 940 pin codes. The service offers around 100,000 styles from more than 1,000 brands.

Financial performance under previous leadership

During Nandita Sinha’s tenure, Myntra reported its first profitable fiscal year. Profit surged 18x to Rs 548 crore in FY25, up from Rs 30 crore in FY24. Revenue rose 18% to Rs 6,042.7 crore.

Source: Entrackr : Latest Posts