Khetika, a Mumbai-based startup backed by NSFO, Incofin, and Anicut Capital, is transforming the packaged food industry with its innovative, technology-driven approach. The company, which raised about ₹236 Cr ($25 Mn) and reported ₹247 Cr revenue in FY25, aims to achieve ₹2,000 Cr in revenue in the next 2 to 3 years, signaling a potential IPO in the future.
One of Khetika’s core technologies is its B2B platform, SuperZop, which streamlines the supply chain by connecting directly with kirana stores, modern retail outlets, and various online channels nationwide. By leveraging technology, Khetika ensures efficient distribution and maximum reach for its products.
Moreover, Khetika’s focus on direct sourcing from farmers in authentic growing regions and utilizing low-temperature stone grinding for food processing showcases its commitment to preserving nutrition and flavor. This approach not only enhances the quality of the staples but also promotes transparency in the supply chain.
As the demand for healthy and preservative-free food products continues to rise, Khetika’s model stands out for its emphasis on single-origin sourcing, preservative-free packaging, and rapid delivery to retailers. By optimizing its operations through technology, Khetika is well-positioned to capitalize on the projected growth of the packaged food industry in India.
Source: Inc42 Media