Global cybersecurity leader Kaspersky is intensifying its investments in India, driven by robust financial performance and plans to establish the country as a hub for regional services. In an interview with PTI, Adrian Hia, Managing Director of Kaspersky (APAC), revealed the company’s intentions to centralize marketing, business development, and cloud operations in India to cater to both local and regional clientele.
Following a successful double-digit growth in 2024, Hia anticipates even stronger financial results for 2025, indicating a commitment to further expansion. Kaspersky is considering setting up a data center in India to better serve regional consumers, which could lead to a significant rise in hiring numbers. Hia also emphasized the escalating cyber threats, predicting a worsening landscape in 2026. Noting the prevalence of AI-driven threats like deepfakes, Hia stressed the necessity to utilize AI in combating these evolving dangers.
As the digital footprint expands across multiple devices and online services, the exposure to cyber risks continues to grow. Hia underscored the critical role of AI in enhancing cybersecurity measures, highlighting the need for proactive defense strategies against sophisticated threats.
Source: Tech-Economic Times