Former Indian cricketer MS Dhoni has invested in Kuku, an AI-driven storytelling platform. Dhoni has also taken on the role of brand ambassador for Kuku TV, the company’s microdrama app.
The partnership includes a campaign featuring Dhoni to promote Kuku’s short-format content offerings, coinciding with the company’s expansion into theatrical production with its first Hindi feature film, ‘Indian Institute of Zombies (IIZ).’ Kuku’s diverse content platforms encompass Kuku TV for short-format videos, Kuku FM for audio storytelling, and Guru for edutainment, with plans to delve further into theatrical content.
Established in 2018, Kuku boasts over 350 million app installs and houses a library of more than 20,000 titles in various languages and formats. Kuku TV, the microdrama platform, has garnered over 180 million downloads, delivering a plethora of short-format content across genres.
Kuku is actively developing AI-led content formats, notably microdramas spanning mythology, fiction, and superhero narratives. Recent reports suggest that Kuku is preparing for an initial public offering (IPO) to raise up to Rs 3,000 crore (approximately $330 million), with the appointment of four bankers for this endeavor.
Source: Entrackr : Latest Posts