The Association of Commercial Television and Video on Demand Services in Europe (ACT) has voiced concerns over Big Tech’s growing presence in the broadcasting industry. The ACT, which includes members such as Canal+, RTL, Mediaset, ITV, Paramount+, NBCUniversal, Walt Disney, Warner Bros Discovery, Sky, and TF1 Groupe, is advocating for the extension of EU digital rules to cover smart TVs operated by tech giants.
The broadcasters are wary of the increasing influence of technology companies in their sector, highlighting the growing tensions between traditional media players and tech giants as they compete for viewership and advertising revenue. By calling for stricter regulations that would apply to Big Tech’s smart TV offerings, the broadcasters aim to ensure a level playing field and fair competition within the industry.
This development underscores the evolving landscape of digital content consumption, where traditional broadcasters are grappling with the disruptive impact of technology companies expanding their presence in the media space. The outcome of this debate could have significant implications for the future of broadcasting and the regulatory environment governing the intersection of technology and media.
Source: Tech-Economic Times