Electric two-wheeler manufacturers Ather Energy and Ola Electric are pursuing divergent network expansion strategies amidst contrasting financial performances.
Ather recently announced an increase in its service network to 500 centers, up from 277 in FY25. This expansion aligns with its plan to grow its retail presence from 600 to 700 experience centers by FY26.
In contrast, Ola Electric is streamlining its physical retail network to approximately 550 stores, down from its previous count of about 700 outlets. This move follows the company’s earlier ambition to establish 4,000 stores nationwide.
The disparity in their Q3 FY26 financials is pronounced. Ather reported a revenue of Rs 954 crore and reduced losses by 57%, whereas Ola Electric experienced a 55% revenue decline to Rs 470 crore during the same period, managing to curtail losses through cost-cutting measures.
February 2026 sales figures underscore the significant gap between the two companies. Ather registered 20,581 vehicle sales, securing an 18.43% market share and positioning itself among the leading EV two-wheeler manufacturers. Conversely, Ola Electric’s 3,968 registrations in the same month resulted in a diminished market share of 3.55%, causing it to drop out of the top five players.
The contrasting strategies reflect Ather’s focus on expanding its service and retail infrastructure, while Ola Electric is consolidating its store presence from 700 to 550 outlets, deviating from its initial plan of a larger network.
Notably, Ola Electric’s shares recently hit an all-time low, with a market cap of Rs 10,400.74 crore ($1.12 billion), significantly lower than Ather Energy’s market cap of Rs 27,760.51 crore ($3.00 billion).
Source: Entrackr : Latest Posts