Rapido, known for its ride-hailing services, has officially launched Ownly, a standalone food delivery app, to address the affordability gap in the Bengaluru food delivery market. The platform aims to provide ‘honest pricing’ and eliminate commission-driven markups that have led to higher meal prices on major delivery apps.
This move comes as competitors like Swiggy and Zomato face stagnant growth and escalating fees. Ownly is strategically targeting the 70,000 Bengaluru restaurants not featured on major delivery platforms, focusing on offering low-cost, everyday meals to consumers.
Rapido CEO Aravind Sanka explained that the platform is inspired by the company’s success in digitizing auto rickshaws without charging commissions. Sanka sees an untapped opportunity in the vast number of restaurants not yet accessible online. By catering to these establishments, Ownly aims to capture a market segment where traditional dining costs significantly less than ordering through existing platforms.
With the average Indian dining-out expenditure at around ₹100 compared to the ₹400 average order value on established delivery services, Ownly’s approach seeks to make food delivery more accessible to a wider audience.
Source: Inc42 Media