Toy manufacturing startup BIDSO has secured Rs 63 crore ($6.7 million) in a Series A funding round led by Blume Ventures, with Rs 51 crore in equity and Rs 12 crore in venture debt. This funding will enable BIDSO to enhance its product design and manufacturing capabilities, expand production capacity, and grow its product portfolio.
BIDSO, founded in 2022 by Aditya Krishnakumar, Vivek Singhal, and Rahul Agarwal, operates as a design-led manufacturing platform, facilitating the development and manufacturing of customized products at scale for consumer brands. Its integrated platform covers product design, engineering, licensing, and manufacturing, streamlining the process for brands to introduce new products efficiently.
Over the past year, BIDSO has established strong B2B partnerships with major toy brands and acquired licenses for popular characters like Peppa Pig and Harry Potter. These partnerships, coupled with an expanded product range and increased manufacturing capabilities, have significantly boosted BIDSO’s revenue, which doubled in the last year.
While currently focused on toys, BIDSO plans to diversify into other consumer product categories by leveraging its design and manufacturing expertise. The company also aims to support the Make in India initiative by bolstering demand and enhancing the capabilities of Indian SME manufacturers.
Source: Entrackr : Latest Posts