Amazon India is realigning its strategy to prioritize quick commerce services by discontinuing its Fresh offering in key cities, according to a recent UBS report. This decision reflects a broader trend in the e-commerce sector where companies are enhancing their last-mile delivery capabilities to cater to the surging demand for fast and efficient services.
Currently, Amazon Now operates in six cities, including Delhi, Bengaluru, and Mumbai. The company plans to extend this service to encompass 10-15 major cities, underscoring its commitment to meeting evolving consumer expectations for swift deliveries.
This strategic shift by Amazon in India mirrors the global industry’s focus on improving last-mile delivery efficiency and speed. By streamlining its operations and concentrating on quick commerce, Amazon aims to strengthen its position in the competitive Indian market and better serve customers’ evolving needs.
Source: Tech-Economic Times