Amazon India has announced the expansion of its zero referral fee program to cover products priced under ₹1,000, across more than 1,800 categories. This move, effective March 16, aims to attract more merchants to the online marketplace and enhance Amazon’s position in India’s competitive e-commerce industry. In addition to eliminating referral fees on low-priced items, the company will reduce Easy Ship fees by over 20% for products below ₹300, potentially helping sellers save up to 70% on total selling fees.
By waiving referral fees for a broader range of products, Amazon India seeks to simplify and incentivize selling on its platform, especially benefiting small businesses and entrepreneurs in tier II and III cities. This strategic decision comes amid escalating competition in India’s e-commerce sector, prompting platforms to introduce compelling incentives to entice sellers and bolster their market presence.
Source: Inc42 Media