Leading quick commerce and food delivery apps in India have rolled out enticing promotions to drive sales, capitalizing on the T20 final excitement and celebrating Women’s Day.
Zomato kicked off a three-day weekend offer coinciding with the match start on Friday. Meanwhile, Swiggy introduced a ‘Rs 75 cash back’ offer along with engaging ‘predict and win’ games for Sunday’s events.
Other quick commerce platforms such as Zepto, Amazon Now, Blinkit, Instamart, BigBasket, and Flipkart Minutes also joined the frenzy by setting up match-themed corners stocked with Team India jerseys, snacks, beverages, party essentials, and more.
These strategic promotions not only cater to sports enthusiasts but also leverage the spirit of Women’s Day to attract a wider customer base, showcasing how technology can be used to drive sales and engage users during significant events.
Source: Tech-Economic Times