Rozana, a rural India-focused e-commerce startup, has secured ₹290 Cr ($31.6 Mn) in a recent Series B funding round. The investment, led by Bertelsmann India Investments and joined by Spark Growth Ventures, Bikaji Family Office, FE Securities, and Fireside Ventures, aims to enhance Rozana’s tech infrastructure, broaden product categories, develop private-label offerings, and strengthen brand partnerships.
Founded in 2021, Rozana’s platform facilitates affordable last-mile delivery of daily essentials and household products to underserved villages. By enabling micro-entrepreneurs to engage customers, showcase deals, and facilitate online orders, Rozana has scaled its operations to over 21,000 villages in Uttar Pradesh and Haryana.
With plans to expand to 200+ physical stores and penetrate northern states along the Gangetic belt, Rozana offers a range of products including groceries, electronics, and footwear through its e-commerce app available on Google Play Store and Apple App Store.
The funding will further solidify Rozana’s presence, diversify its product offerings, and empower local communities through e-commerce innovation.
Source: Inc42 Media