Zepto, the quick commerce startup preparing for an initial public offering (IPO), has decided to discontinue its loyalty and subscription program, Zepto Daily, as part of its efforts to simplify its offerings. The subscription plan is no longer visible on Zepto’s app, which has undergone various changes in recent months.
The move to end Zepto Daily comes after the company launched Zepto Pass, a reduced-price subscription at ₹99 per month, aimed at increasing order frequency. However, the subscription plan was later removed from the app as Zepto continues to refine its offerings to provide greater value to its customers.
A Zepto spokesperson stated that the company is committed to enhancing the user experience by experimenting with different offerings to deliver meaningful value to its customers. The decision to discontinue the loyalty program was based on user feedback, engagement trends, and long-term value considerations.
This change in strategy reflects Zepto’s focus on creating straightforward and customer-centric offerings that align with customer preferences. The move also highlights the competitive landscape in the quick commerce sector, where platforms compete for customer loyalty through factors like delivery speed, pricing, and product availability.
Source: Inc42 Media