Home appliance direct-to-consumer (D2C) startup Nester has appointed Kunwarjeet Grover, former vice president of growth at Wellbeing Nutrition, as its cofounder and chief business officer. This decision follows Nester’s successful Pre-Series A funding round, raising ₹19 Cr (around $2 Mn) with support from Fireside Ventures and OTP Ventures.
Grover’s experience spans over 15 years in the consumer industry, with roles in companies like Himalaya Herbal Healthcare, CavinKare, Philips Lighting, and Havells India. His previous tenure as senior vice president at Honasa, where he managed the online marketplace, showcases his expertise in scaling consumer brands.
Founded in 2025, Nester specializes in selling homeware appliances such as air fryers, toasters, and juicers across India. Competing with brands like Nuuk, Atomberg, Geek Technology, and Wonderchef, Nester plans to expand its distribution channels to quick commerce platforms and offline retail outlets.
While currently relying on contract manufacturing, Nester aims to establish its own production facility in the near future. Abhinav Singh, Nester’s founder and chief executive, expressed confidence in Grover’s appointment, highlighting his track record in building digital-first brands, which aligns with Nester’s growth objectives.
Source: Inc42 Media