Southeast Asia’s leading ride-hailing and delivery company, Grab, is strategically leveraging artificial intelligence (AI) and expanding its services to increase profitability by 2028. In an interview at the company’s Singapore headquarters, Grab’s President and COO, Alex Hungate, outlined the company’s ambitious goals for the next three years, including a significant revenue growth target and tripling EBITDA to $1.5 billion by 2028.
Grab’s focus has shifted from subsidy-driven expansion to profitability, with plans to optimize its super-apps by bundling rides, deliveries, and financial services to enhance monetization. Despite recently achieving its first full-year net profit in 2025 after years of fundraising, Grab’s 2026 revenue and EBITDA forecasts fell below Wall Street expectations, impacting its stock performance.
Grab intends to enhance efficiency within its main app and delivery network to achieve its 2028 targets, capitalizing on its extensive user base to offer bundled services at a reduced cost. The company’s expansion into financial services also leverages its data analytics capabilities to provide more precise loan underwriting compared to traditional banks.
Furthermore, Grab’s strategic acquisitions and operations in over 900 cities across Southeast Asia position the company to reshape the tech-driven service landscape in the coming years.
Source: Tech-Economic Times