Beauty e-commerce company Purplle has successfully reduced its net loss for FY25 by 44% to ₹69.4 Cr, down from ₹124.1 Cr in the previous year. The improvement in financial performance was primarily attributed to a significant increase in operating revenue, with the company’s top line surging by 101.2% to ₹1,367.3 Cr compared to ₹679.6 Cr in FY24.
The key driver behind this growth was the substantial rise in product sales, which accounted for 80% of the total income and saw a remarkable 4X increase to ₹1,128.9 Cr during the fiscal year under review. Additionally, Purplle generated ₹173 Cr in revenue from platform advertisements.
By transitioning its business model from a marketplace seller to an inventory-owned and controlled company, Purplle strategically enhanced its financial outlook. The startup’s transformation included acquiring inventory and paying a one-time non-compete fee of ₹20 Cr, leading to a total income of ₹1,409.3 Cr for FY25, up by 94.4% from the previous year.
Founded in 2012, Purplle operates as a BPC-focused online marketplace offering a wide array of beauty, personal care, health, wellness, skincare, and cosmetic products. With 13 warehouses, 8 dark stores, and over 3,000 employees, the Mumbai-based company has expanded its reach by acquiring D2C brands like Faces Canada, Carmesi, Good Vibes, and NY Bae.
Source: Inc42 Media