Beauty and personal care startup Puresta has secured pre-seed funding of ₹34 Cr (approximately $3.7 Mn) led by Spring Marketing Capital. The funding will support the development of an AI-powered full-stack dermatology platform, bridging the beauty and health sectors.
Puresta, founded by Ashish Mishra and The Man Company’s Hitesh Dhingra and Bhisham Bhateja, is set to launch a comprehensive skincare solution this week. The platform will provide AI-based diagnostics, dermatologist-formulated products, clinical validation, and real-time progress monitoring.
Prior to its debut, Puresta acquired HealthQ Life Science, the parent company of SKINQ, a D2C skincare brand known for its dermatologist-formulated products. This acquisition is intended to enhance Puresta’s product offerings and technological capabilities.
Puresta aims to leverage SKINQ’s formulations within its AI platform to deliver personalized skincare regimens with quantifiable outcome tracking, focusing on result-driven skincare rather than marketing hype.
This initiative by Puresta aligns with the evolving trend in the beauty and personal care industry towards science-backed skincare solutions, emphasizing efficacy and ingredient transparency.
Source: Inc42 Media