Kutumb, the parent company of social media app Crafto, reported a remarkable 173% year-on-year increase in revenue, reaching Rs 128.6 crore in the fiscal year ending March 2025. The Bengaluru-based startup, founded in 2020, operates a diverse range of apps spanning social, astrology, lifestyle, and utility niches.
The key driver behind Kutumb’s financial success was the substantial increase in subscription revenue from Crafto, a multilingual community social platform. Crafto’s unique feature allowing users to create and share personalized content in regional languages across social platforms like WhatsApp played a pivotal role in driving its revenue growth.
In addition to subscription income, Kutumb also diversified its revenue streams by earning Rs 18 crore from non-operating sources, contributing to a total income of Rs 146.7 crore in FY25. Despite facing significant expenses in advertising and promotional activities, the company managed to post a net profit of Rs 12 crore, a notable turnaround from the previous fiscal year.
This financial milestone not only propelled Kutumb into the prestigious Indicorn club, defined as profitable Indian startups with annual revenues exceeding Rs 100 crore, but also highlighted the company’s ability to effectively monetize its social media platforms and engage a growing user base.
Source: Entrackr : Latest Posts