Samsung launched two Business Experience Studios (BES) in India in May 2026, opening facilities in Gurugram and Mumbai to serve as live demonstration hubs for its AI-driven enterprise solutions.
The studios are designed to let corporate and government clients test real-world use cases across sectors including retail, banking and financial services, healthcare, education, and hospitality. Rather than showcasing individual product specifications, the centres focus on connected ecosystem demonstrations that link mobile devices and commercial displays with AI platforms and Samsung’s Knox security architecture.
Samsung describes the facilities as co-creation hubs where it will collaborate with partners and enterprises to design tailored solutions and enable faster deployment. The company’s broader pitch to enterprise clients is a shift away from isolated hardware setups toward what it calls adaptive, data-driven work environments.
Puneet Sethi, Vice President of Enterprise Business at Samsung India, said the company’s position as a technology provider allows it to combine hardware, software, platforms, and security into a single framework. “This enables businesses to accelerate digital transformation, unlock operational agility and deliver more personalised, data-driven experiences at scale,” Sethi said.
Samsung also confirmed it is currently working with organisations across both the private and public sectors as part of broader digital transformation projects in India, though it did not name specific clients or contracts.
The studio openings suggest Samsung is looking to expand its footprint in India’s enterprise technology market by offering hands-on access to integrated hardware and AI solutions, positioning itself as a partner for organisations evaluating large-scale digital infrastructure upgrades.
Source: mint – technology