InMobi has acquired MobileAction, an AI-powered platform focused on iOS app growth and analytics, in a deal announced in May 2026. Financial terms were not disclosed.
Founded in 2013 and headquartered in San Francisco, MobileAction provides tools for Apple Ads and App Store Optimization, helping app developers and marketers improve app visibility and user acquisition. Its client list includes Google, Meta, DoorDash, Square, Zalando, Playtika, and Priceline.
InMobi, which is based in Bengaluru and San Francisco, said the acquisition is intended to strengthen its advertising capabilities across the iOS ecosystem. The deal combines MobileAction’s app discovery and performance marketing tools with InMobi’s advertising infrastructure and its consumer commerce platform, Glance.
MobileAction brings significant data assets to the deal, with access to more than 90 million creatives, 6 million keywords, 5 million apps, 100,000 publishers, and 500,000 advertisers. InMobi said these resources will help brands improve user targeting and campaign optimization through AI-driven tools.
MobileAction will continue to operate as an independent platform following the acquisition. Its teams across the United States, Europe, and Turkey will join the InMobi Group, and InMobi plans to expand MobileAction’s product and market presence across the US, APAC, and MENA regions.
The acquisition comes several months after InMobi raised $350 million in December 2025 from Varde Partners, Elham Credit Partners, and SeaTown Holdings — structured as a $200 million loan at the operating company level and a $150 million loan at the holding company level, both secured against the founders’ stake. Around the same time, InMobi’s founding team reportedly bought back a 25 to 30 percent stake from Japanese investor SoftBank.
Source: Entrackr : Latest Posts