The Funding
GobbleCube, an AI-powered analytics startup for consumer brands, raised $15 million (approximately ₹139 crore) in a Series A round led by Susquehanna Venture Capital, with participation from existing investors InfoEdge Ventures and Kae Capital, according to Inc42 Media. The company plans to use the funding to enhance its AI capabilities, expand globally to the US, China, and Southeast Asia, strengthen hiring for go-to-market efforts, and deepen its presence across digital marketplaces.
What GobbleCube Does
GobbleCube was founded in 2022 by former Blinkit executives Manas Gupta, Srikumar Nair, and Nitesh Jindal. The platform serves as a copilot for consumer brands, helping them improve revenue management by automating data analysis and decision-making across ecommerce and quick commerce platforms.
The platform identifies revenue leaks, demand gaps, and high-growth micro-markets. Rather than requiring teams to navigate multiple dashboards, it presents a unified view of product availability, demand surges, and competitive positioning. The system aggregates data from sales, supply chain, pricing, and performance marketing functions to enable coordinated decision-making across departments.
How the Platform Works
GobbleCube pulls data from multiple sources—stock levels, marketplace performance, and consumer search and purchase behavior—and applies an AI layer to analyze millions of data points in real time. According to cofounder Manas Gupta, the system identifies the most critical problems or opportunities for a brand and can recommend or execute actions when appropriate. The platform includes a human-in-the-loop mechanism that flags issues requiring human intervention to relevant teams.
Gupta stated: “We’ve designed our AI models to identify the most important problems and act on them. If human intervention is needed, the system flags it to the relevant teams. The idea is to keep everything under the hood and give users a simple answer-first system that tells them what is happening and what needs to be done, instead of making them navigate multiple dashboards like data analysts.”
The platform can address operational scenarios such as supply constraints by flagging the issue, preventing unnecessary marketing spending, and guiding inventory allocation decisions.
Market Presence and Scale
GobbleCube currently supports over 30 platforms across India, MENA, and LATAM. The company reports it has onboarded over 400 brands, including 45 large consumer goods companies such as HUL, Nivea, Tata Consumer Products, ITC, Godrej, Beiersdorf, MTR, L’Oréal, and Hershey’s.
The company came out of beta mode in September 2024. This Series A brings GobbleCube’s total funding to over $20 million, including its $3.5 million pre-Series A round.
Source: Inc42 Media