Consumer brand analytics platform GobbleCube has raised $15 million in funding, according to Tech-Economic Times. The round was led by Susquehanna Venture Capital, with participation from existing investors InfoEdge Ventures and Kae Capital (which invested through its Winner’s Fund). Founder and CEO Manas Gupta told ET that the company plans to use the proceeds for product development, team expansion, and advancing its AI capabilities.
About GobbleCube’s platform
GobbleCube is a consumer brand analytics platform that uses AI to support its analytics capabilities. The company focuses on converting data into insights for brand teams, combining marketing technology with data processing and modeling.
Funding details
Tech-Economic Times reports that the $15 million round was led by Susquehanna Venture Capital, with participation from existing investors including InfoEdge Ventures and Kae Capital, the latter investing through its Winner’s Fund. The involvement of existing investors indicates continued confidence in the company’s development trajectory.
Use of funds
CEO Manas Gupta outlined three primary areas for the new capital: product development, team expansion, and advancing its AI capabilities. Product development typically encompasses features and user experience improvements. Team expansion suggests scaling engineering, data, and go-to-market functions. The focus on advancing AI capabilities indicates ongoing investment in the technology layer supporting the platform.
Market context
The funding reflects investor interest in companies combining analytics with AI, particularly those positioned to improve decision-making workflows for business users. GobbleCube’s stated plan to advance its AI capabilities suggests the AI component is treated as an ongoing area of development rather than a static feature.
Source: Tech-Economic Times