Ride-hailing company Uber has made a strategic decision to discontinue its shuttle service operations in Delhi NCR, shifting its focus to B2B employee transport services. This move follows similar shutdowns in cities like Mumbai and Hyderabad last year, with Uber citing low ridership and high operating costs as key factors.
Uber Shuttle, which allowed users to pre-book bus services on fixed routes, primarily catered to commuters traveling between New Delhi, Gurugram, and Noida. Despite previously doubling down on shuttle services in Delhi NCR in 2024, Uber has now redirected its attention to the corporate commute segment, particularly Employee Transportation Services (ETS).
The decision to exit the shuttle service domain in Delhi NCR aligns with Uber’s strategic realignment towards ETS, driven by the growing demand for corporate employee transport solutions. The company aims to leverage its experience and insights from shuttle operations to optimize its offerings for the fast-growing ETS market, characterized by predictable demand and higher utilization rates.
This transition underscores Uber’s adaptability and responsiveness to market dynamics, positioning the company to capture opportunities in the evolving mobility landscape in India.
Source: Inc42 Media