Razorpay, a leading payments platform, has partnered with Sarvam, a full-stack sovereign AI platform, to introduce voice-powered conversational commerce. This collaboration aims to enable users to explore products, place orders, and complete payments using natural language interactions.
The partnership leverages Sarvam’s AI models and technology stack alongside Razorpay’s payments infrastructure to facilitate multilingual, voice-driven transactions across various Indian languages. Initially, Swiggy, a popular food delivery service, will be integrated into Sarvam’s chat platform, Indus App, allowing customers to place food orders by engaging with a voice-enabled AI assistant.
The collaboration will be rolled out in three stages. First, it will introduce conversational commerce within the Indus App, starting with Swiggy. Secondly, businesses will have the opportunity to embed voice-enabled commerce into their own applications and websites. In a preliminary trial, a conversational voice assistant has been deployed on The Derma Co’s website, empowering users to explore products and finalize purchases through voice interactions. Lastly, Sarvam’s AI stack will be integrated with Razorpay’s Agent Studio, enabling businesses and developers to create multilingual AI agents capable of interacting with users and executing transactions seamlessly.
This partnership aims to revolutionize the way users engage with e-commerce by replacing conventional app-based interfaces with AI-powered conversational experiences for day-to-day transactions.
Source: Entrackr : Latest Posts